Overall, the German coffee bar market only expanded slightly in 2018. Nevertheless, a lot has happened. These are the central results of the exclusive coffee bar ranking by foodservice, which annually lists the number of units of the major players in the German market and highlights other market trends.
Competition in the coffee bar market no longer comes just from bakers and petrol stations, which have always been strong in Germany. The quick service sector in the pizza/Italian segment is also strengthening its coffee business and is growing.
Focus on sustainability
Sustainability is a top priority in the operational area - especially in the to-go range. There is hardly anyone who can avoid returnable cups or even a deposit system. The test or implementation of the Recup system was often mentioned, where the guest gets a reusable cup for 1 Euro deposit.
Compostable, plastic-free to-go cups should also offer an alternative and contribute to preventing waste. Plastic straws are also a thing of the past for some brands. Sustainability is also very important when it comes to beans and tea. Keywords are direct farming, organic and fairtrade.